Keyword Research for Niche Marketing.
You’ve probably seen countless articles and products that are targeted to niche marketers for keyword research. This is because niche research is vital to the success of a niche marketer. As with any other type of marketing, you must know what your market is searching for, and how they are searching for it.
As mentioned earlier, key research can be used to choose a niche, but you shouldn’t use it to choose an industry in which to find that niche. When choosing the industry you will market in, it is best to go with what you know or what you are interested in. It’s hard to stay focused on topics that don’t interest you, and you won’t be able to serve that niche very well either.
With that said, let’s move on to niche research for niche marketing. Research is easily done. First, start with keywords associated with your industry. Using a keyword research tool, such as the one provided by Overture, you can put in the main keyword or keyword phrase for your industry. When the results come up, you want to look for potential niches.
Using our weight loss example again, in the search results, you will see green tea weight loss, hypnosis weight loss, acupuncture weight loss, and herbs for weight loss. These are all niches within the weight loss industry. Try another example, such as diabetes. Here, you will see things like diabetes pregnancy, diabetes feline, diabetes support, diabetes exercise, diabetes canine, diabetes cooking, and child diabetes. Again, these are all niches.
While Overtures keyword selector tool comes in handy, there are more advanced keyword research tools that you should consider using. These are premium services, meaning that you have to pay for them, but the information you will gain about keywords and niches is invaluable.