According to surveys, 85% of people believe that success in life is determined by a person’s “people skills”, communication skills and emotional quotient, or E.Q.
From a business viewpoint you also have to build relationships and get customers to trust you. With that in mind, you would want to:
Do what you say you’re going to do.
And do that thing exactly when you say you’re going to do it.
Do it right first time around, or don’t do it at all.
Get the job done not a second too late.
Under promise and over deliver.
Make yourself available.
Be accommodating to others.
Happily respond to your task.
Help other people.
Be informational and conversational.
Be the ultimate problem solver.
No matter how peculiar it may be, your job is to solve problems for customers. Always imagine yourself in the shoes of the customer.
So, does this mean you should be marketing your product or creating adverts all in the name of empathy?
No. It is possible to exude a certain degree of empathy and galvanize your customers to action while observing the precepts above.
For example. Let your customers know about a price increase! Now, don’t misconstrue this as a daft strategy. If prices are going up on a specific date, let your customers know. They’ll want to buy before the price increases.
Trial periods are a great way to get new customers. Offer a special deal, extra service or a lower price during your trial / introductory period.
Money back Guarantees
People want to know there’s no risk involved if they’re not satisfied with the product/service. If your customers find your product shoddy or simply want to cancel during the trial period, let them get their money back.
Added value products
Buy this to get that. This works with a whole range of products and services. Remember these five words, though – offer good whilst supply lasts. This is a gentle reminder to consumers to go take advantage of the special deal while they still can. Set an ordering deadline. E.g. Order 30 widgets by the 10th and receive 15 free widgets complimentary! Just think of Garth Brooks’ smash hit “If Tomorrow Never Comes” – tomorrow WILL never come if your customers keep promising to buy later, so you want a deadline for your special offer to encourage them to buy while they still can.
Offer a free complimentary gift.
As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond or walk through your doors.
Offer upgrades to customers
All you need is one quick line for brilliant sales. E.g. “Order within two weeks and get an upgrade to blah blah, yada yada…”
Whatever you offer be sure to include action phrases
Use the prepaid envelope and mail it today
Fax your response card.
Yes, they are correct – success is heavily dependent on communication, how you relate to people and your own emotional quotient, and the same applies in the business context.