If you want people to find you , then you need to get your website indexed by the search engines.
People would walk past, see your displays and shop front and maybe pop in if you were to think of your site as a shop on the high street of your local town. This however is not true for the web. There is no such thing as passing trade with the way the Internet is made. It is likely you can have the best site in the universe. What you can have is a revolutionary product which will change the way millions of people search the Internet. So what if you could have a very important message that everyone should read, no one will come unless they know where it is.
If you want people to visit your site, to read your message, to buy your products, then they would need to know where they can find you. What they need to know are your website address, your URL or they should be able to follow a hyper link to your site.
Any ideas on how you should tell people about your site? Word of mouth? While it’s true that this works, you can only tell so many people face to face. Should you send out an email to a list of people you recently bought from someone on the internet (10,000 email addresses for $10)? This is the easiest way for you to lose your website, your credibility, your hosting – even your email and internet account so in order words, it’s a no. This is called spam.
You may personally get tons of spam in your mailbox each day but even so, it doesn’t mean you should do it too. This is something that’s protected by law. If you spam, then you can be in serious trouble. Only email people who have either emailed you (not spam) or someone who has personally asked you to send them information of a particular type is the rule of thumb. If you send someone an email about automobiles, then it would be a waste of time if they are only interested in stamp collection. I know, there could be an exception to the rule where someone could be interested in stamps with automobiles on them.
The thing is, a lot of people visit websites by searching for them in a search engine. Even if someone knows your URL or website address, the funny thing is that they still type it into a search engine. Almost everyone has either a search engine as their homepage or they use the one provided by their internet provider and that almost always has a search box provided by a search engine.
They type your URL into the search box and press enter. If you aren’t listed in the search engine they are using, guaranteed one of your competitors will be.
Here’s the conclusion:
You need to get your web site indexed by the search engines so people can find you!
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