Business owners and managers would often find it difficult to get out and seek new business even if it is in the best of situations. You’ve probably thought that if you could just find a way to squeeze that into your day without spending more time away from your family or working weekends, you’d be all set, right? It could be. You can do that and all you would need is a little preparation.
In your car, keep a box of business cards. That way, you can always keep a stack of cards in your wallet or business card holder.
The next time you go out to eat, leave a card on the table when you leave.
In each bill that you mail out, drop a business card.
When you’re at the book store, slip your card into some of the books related to your industry. In order to prevent them from falling out when someone is casually flipping through, be sure to put them near the middle of the book.
Place a card rack full of your business cards on the counter of your dry cleaner. Helping out a good customer is what most of them are willing to do.
A stack of business cards to hand out is what you can give each friend.
Meeting at least one new person each day is what your goal should be. When you hear someone mention your industry or a hobby of yours, you need to make it a point to introduce yourself. While you are waiting in line at the bank or the grocery store, start a conversation. It’s likely that you may never talk or see these people again but you never know, there’s always a good chance that you will.
Never eat alone. You have to eat and so does everyone else, so why not use that time to catch up with friends and associates? There are a few benefits for both of you here.
You can keep in touch with people without taking a lot of time out of your work day. By interacting with people that you enjoy being in the company of, your stress levels will go down. Great for referrals is how your name will stay at the front of their minds.
Network in one non-work related organization. These would include anything from a church, a charity, baseball team, or even a community group, and just about anything else. Having the ability to network even without the usual competition that you would face in a business related organization or Chamber of Commerce is the idea here. If you’re not currently participating in something that is no work-related, then you really should consider it. While opening up a channel for new business, it will help you create a balance between your work and your personal life.
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