If you had all your business contacts together in one place, imagine how much simpler your life would be. One click of your mouse would reveal how effective your latest marketing campaign has been. Know at a glance which of your products/services is the most profitable.
Your custom-designed database will put this information right at your fingertips. Here is an article that will help ensure that your database gives you the business information you need, when you need it!
What is a database?
A database is a collection of information relating to a particular topic kept together in one place, for you to access whenever you need. To simplify the following, a database can be used,
a) MARKETING CAMPAIGN. Set up a database to plan your marketing campaign; track results of your marketing campaign; or analyse trends in your marketing campaign.
CLIENT & CONTACT MANAGEMENT. A database should be set up in order to keep track of your clients and contacts, analyze your business such as which products or services are most profitable, or see which clients are buying which product or service, you need to set up a database.
3. FINANCIAL MANAGEMENT. In order to keep track of your spending, manage your invoices to clients, or monitor overdue invoices, you need to set up a database.
MEMBERSHIP ORGANISATIONS. To keep track of members, send out membership renewal letters, or monitor subscriptions, you need to set up a database.
It’s possible that your database uses will be much longer so just brainstorm a list of all the places where consolidated information would make your life easier.
The secret lies in the planning.
You want to get the most out of your database, right? Therefore, you need to make sure to plan it right from the start.
You need to ask yourself these important questions before you go running off to set up your database.
What exactly do you want to use your database for?
What are the data that you want to keep track of?
Exactly who will collect the data?
Have you figured out the amount of data to collect, whether it’s 50 records or 500 records?
Who will be doing the updates?
Do you know what reports you want your database to generate?
The easiest thing you could probably do is to map this out on a piece of paper first. How your database is going to fit together is what you need to work out. Have you determined how each category will relate to the others?
Try getting the maximum use out of your database.
You’ve invested a lot of time in your database plans, design, and setup by now. Don’t miss this important step: getting the most out of your creation.
First of all, you would want the database to be as easy to use as possible. To produce the information that you need, you should create one-click touches. Set up shortcuts so you can create the most important reports quickly. Another thing you need to ensure is the easiest way you can enter new data.
Yours will be easy to use and have the maximum use value to you if you apply this advice in your own database.