For an entrepreneur a business card is more than a piece of paper. It represents their image and years of effort, hard work and dreams. But for other people they are just another advertisement, another piece of clutter to file. To them, your business card may be nothing more important than any other business card that crosses their desk at any given time. So, as a business man how can you make your card attract attention, gets kept and actually used?
Most of the time, it is important to think of why people would keep a silly piece of cardboard such as a business card. Understanding this concept can affect the design and effectiveness of your card. There are several reasons why individuals would want to keep business cards, those seemingly trivial pieces of cardboard. One primary reason would be as a means of communicating with a certain resource point. Let’s say you are in the construction business and you meet someone who sells hard to find equipments. So whenever you need up to date and hard to find equipment, you will keep that person’s business card and refer to it. Second reason would be keeping those cards to remain in touch with a business associate. Perhaps from time to time you need to contact your business associates or work with other members of the industry. Having their business cards can facilitate contact much easier.
You may also keep business cards for non-business reasons such as when socializing and organizing parties. Likewise, you may retain business cards for the purpose of referring them to someone else. Maybe you ran into a window washer and your neighbor needs his windows washed A-S-A-P. You will probably pass on the card to him so he could contact them.
But often people see business cards simply as contact information for a customer or potential customer. With a little planning you can avoid that routine and make you cards unique and more useful to customers.
There are dozens of ways you can use to encourage customers to hold on to your business card. Generally speaking, these ideas would be geared towards adding information that the person holding the card might find interesting. By using a unique format such a tri-fold format or by adding relevant information on the flip side of the card, you can add value to your business card that makes them worth keeping. For instance, you can include at the back of the card a calendar that lists typical upcoming events. Let’s say you own a coffee house. You can use the back of that card to promote events such as a rock concert, karaoke nights or a night at the improv.
At the end of the day, the design of your card will not matter much compared to how effectively you can disseminate important information and specific details to your customers. Your card might be passed on to another person, or the recipient might be trying to reach out to you after another stressful day at work or confusing day at a trade expo. With the help of your business cards, you might achieve that one thing so many businesses aspire for — make more sales!
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